You can arrange a Points Sale to reward more points than usual for surveys and offers. For instance, if your normal conversion rate is 100 Credits to $1, then you can temporarily change it to 200 Credits to $1 to encourage users to participate.

Users love a deal, and Points Sales definitely increase engagement. Most publishers report a 50% increase in revenue or more. However, if your virtual currency can be exchanged for actual money or gift cards, we don’t recommend doing this, since Peanut Labs doesn’t cover the cost and such a sale might eat into your margins.

If you are interested in learning more, contact accountmanagers@peanutlabs.com.