Peanut Labs’ parent company is Research Now, the largest online provider of survey sample in the world. About half of our surveys come from Research Now, and the other half come from Peanut Labs’ own internal sales team. Peanut Labs rarely works with third-party providers of surveys, so we cut out any costs of middlemen survey […]
A Screenout Reward is an optional function that allows you to reward a user for participating in a survey even when they don’t qualify to complete it for the full payout. When a market research client screens out a user, they do not save the collected information and do not pay Peanut Labs. However, it’s […]
Screenouts occur when a user clicks on a survey and, after answering a few questions, receives a message telling them that they do not qualify to complete the survey to earn credits. The average screenout occurs in under 2 minutes, so the user doesn’t waste much time. Market researchers are banned from retaining the responses […]
Three. At first we display all surveys available to a user, and the user may choose which surveys they wish to complete. After they have completed three, we display a message encouraging the user to return tomorrow. This is a step we take to ensure high response quality – we find that users who complete […]
Why do users have to resubmit their demographic information in surveys if they already did this in the PL profiler?
This is an issue of user privacy and consent. When a user creates a profile, they give us permission to show them surveys that are available to their demographics. We do not have their permission to pass their information to any third party. Therefore, once they visit a survey provided by a third-party market researcher, […]
Users have already given me their demographic information; do they have to do the Peanut Labs profile again?
Yes. The market research industry is very particular about how they collect and target demographic information. To adhere to these standards, Peanut Labs has carefully crafted each question and the available responses in the profiler. We cannot accept demographic information passed to us from a publisher because we cannot ensure consistency in how the data […]
In order to enable surveys on the Reward Center, each user must fill out the Peanut Labs profile. Until they do so, only offers will appear on the Reward Center. The profile collects basic demographic information and some purchase history, but it does not collect any personally identifiable information or contact information (ie. names or […]